if You want to monetize an existing website then your goal might be to make money off your website without trashing it out so your users don’t leave (good goals). Your strategy might be to use higher payiung Affiliate Product Marketing so you can have fewer targeted ads on your site that pay you more for each conversion (sale) (or you could go whole hog and Buy a Affiliate Store System and let IT build your Affiliate Marketing Store within your website for you so that you can focus on blogging and keyword rich content!