I am looking for something which gives excellent insight into affiliate marketing, online advertsing networks, PPC, SEO, CPC, CPM, CPA, blogs, forums and marketing on social networks, Web 2.0 etc. Also has to be current content – not something written in 2002 or something – less than a year or 2 old
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There is no definitive guide as such, but there are some great resources out there to help. There’s a site called utalkmarketing.com which has a digital section- http://www.utalkmarketing.com/Speciality.aspx?nav=speciality_digital
It has a best practice section with case studies and also a basic info section if you are starting from scratch. The great thing is, they are all written within the last 6 months or so. Another way in is to look at some books although a lot of these are too old as online marketing is constantly changing. There’s one i use called ‘Marketing Through Search Optimization: How to Be Found on the Web’ which is a good jumping off point and was written in the last 2 years. I hope this helps.