Im starting a pay per click program for a product. When running ppc campaings what is a good number amount of keywords to use?
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Your answer depends on how many PPC ads you are going to run and what sort of nitch market you wish to target.
For example, my site, which caters to the Automotive Service industry, runs 5 major key words per campaign; however, I am running about 15 campaigns.
The reason for this is that I want to see which word group will generate the most revenue.
By breaking it up, I am able to better track my results based on word choice and geography.
However, to make it easy on yourself check the supply/demand for the keywords and pick the ones with the best ratio. If it’s 3 words, then run with those… if it’s 20 that’s great also.
Just make sure the overall search volume is supportive of a powerful campaign.
It entirely depends on the product. Consider what is known as the ‘long tail’ of search marketing. That is, the hundreds of different variations or related searches people may type that might bring you traffic. There might be 1000s giving lots of opportunities for people to see your ad.
very often the keywords you think are going to bring lots of traffic turn out to be very expensive as your competition is also bidding on those terms. It is often a good idea to avoid the popular terms and stick to the cheap ‘long tail’ terms.
You can then pre qualify your clicks by ensuring that the name, availability and cost of your item are mentioned in your ad. This way you are more likely to only spend money on clicks that are likely to convert to business.
Good luck.